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Cyprus Mental Health Institute Cyprus Turkish Journal of Psychiatry and Psychology 1302-7840 2667-8225 6 4 Turkish 6 N N Y 2024 12 19 Full Length Paper A Review on the Use of Smokeless Heated Tobacco and Reasons for Preference in terms of the Society of Spectacle> Turkish Y 360 367 Burcu Süerdem Turkish Near East University, Communication Faculty, Department of New Media and Communication, Nicosia TRNC burcu.suerdem@med.neu.edu.tr N 0000-0002-9042-0038 Fevzi Kasap Turkish Turkey fevzi.kasap@neu.edu.tr Y 0000-0003-3965-3837 10.35365/ctjpp.24.04.88 This research aims to examine the consumption behaviors of e-cigarette users in Northern Cyprus and the reasons for these behaviors in terms of the demonstration society. While e-cigarette, as a smokeless tobacco product, aims to provide an alternative to adult smokers, it is also used as a symbol of a certain lifestyle, prestige and modernity. The research analyses the social acceptance of e-cigarette use and the interactions between users. The research evaluates how tobacco preferences and motivations for use are shaped from the perspective of the demonstration society. The participants' motivations for using e-cigarettes include motifs such as stress relief, wannabe and habit, which are in line with the concepts of show society. The prevalence of e-cigarettes and their relationship with personal image is compatible with the aesthetic and image-oriented structure of the show society. The reasons why the participants prefer e-cigarettes can be explained by their desire to positively affect their image and their desire to have an elite appearance. The high level of health awareness emphasizes the importance of health and beauty perception in the show's society. The fact that e-cigarette offers a different experience from traditional cigarettes indicates that participants may tend to use tobacco through a simulation rather than a real tobacco experience. As a result, it is concluded that e-cigarette is not only a tobacco product but also a style, symbol, style and image element in social life English Consumption Culture, The Society of Spectacle, e-cigarette, Tobacco, Cigarette https://www.ktppdergisi.com/wp-content/uploads/2024/12/8-A-Review-on-the-Use-of-Smokeless-Heated-Tobacco-and-Reasons-for-Preference-in-terms-of-the-Society-of-Spectacle-2.pdf https://www.ktppdergisi.com/a-review-on-the-use-of-smokeless-heated-tobacco-and-reasons-for-preference-in-terms-of-the-society-of-spectacle_abstract/?lang=en https://www.ktppdergisi.com/wp-content/uploads/2024/12/8-A-Review-on-the-Use-of-Smokeless-Heated-Tobacco-and-Reasons-for-Preference-in-terms-of-the-Society-of-Spectacle-2.pdf English References 360 337