Cyprus Turkish Journal of Psychiatry & Psychology Vol.6 Issue.4

Doi:10.35365/ctjpp.24.04.88


RESEARCH ARTICLE / ARAŞTIRMA YAZISI


A Review on the Use of Smokeless Heated Tobacco and Reasons for Preference in terms of the Society of Spectacle

Gösteri Toplumu Açısından, Dumansız Isıtılmış Tütün Kullanımı ve Tercih Etme Sebepleri Üzerine Bir İnceleme

Burcu Süerdem1, Fevzi Kasap2

Abstract:

This research aims to examine the consumption behaviors of e-cigarette users in Northern Cyprus and the reasons for these behaviors in terms of the demonstration society. While e-cigarette, as a smokeless tobacco product, aims to provide an alternative to adult smokers, it is also used as a symbol of a certain lifestyle, prestige and modernity. The research analyses the social acceptance of e-cigarette use and the interactions between users. The research evaluates how tobacco preferences and motivations for use are shaped from the perspective of the demonstration society. The participants’ motivations for using e-cigarettes include motifs such as stress relief, wannabe and habit, which are in line with the concepts of show society. The prevalence of e-cigarettes and their relationship with personal image is compatible with the aesthetic and image-oriented structure of the show society. The reasons why the participants prefer e-cigarettes can be explained by their desire to positively affect their image and their desire to have an elite appearance. The high level of health awareness emphasizes the importance of health and beauty perception in the show’s society. The fact that e-cigarette offers a different experience from traditional cigarettes indicates that participants may tend to use tobacco through a simulation rather than a real tobacco experience. As a result, it is concluded that e-cigarette is not only a tobacco product but also a style, symbol, style and image element in social life.

Keywords: Consumption Culture, The Society of Spectacle, e-cigarette, Tobacco, Cigarette.


1MSc, Near East University, Communication Faculty, Department of New Media and Communication, Nicosia, TRN Cyprus, e-mail: [email protected], Orcid Id: 0000-0002-9042-0038

2Prof. Dr., Near East University, Communication Faculty, Head of Radio TV and Cinema Department, Nicosia, TRN Cyprus, e-mail: [email protected], Orcid Id: 0000-0003-3965-3837

Address of Correspondence/Yazışma Adresi: Burcu Süerdem, Near East University, Communication Faculty, Department of New Media and Communication, Nicosia, TRN Cyprus, e-mail: [email protected], Orcid Id: 0000-0002-9042-0038

Date of Received/Geliş Tarihi: 20.03.2024, Date of Revision/Düzeltme Tarihi: 15.07.2024, Date of Acceptance/Kabul Tarihi: 22.10.2024, Date of Online Publication/Çevirimiçi Yayın Tarihi: 20.12.2024

Citing/Referans Gösterimi: Süerdem, B. & Kasap, F. (2024). A Review on the Use of Smokeless Heated Tobacco and Reasons for Preference in terms of the Society of Spectacle, Cyprus Turkish Journal of Psychiatry & Psychology, 6(4): 360-367


© 2024 The Author(s). Published by Cyprus Mental Health Institute / Cyprus Turkish Journal of Psychiatry and Psychology (www.ktppdergisi.com). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 license which permits use, sharing, adaptation, distribution and reproduction in any medium or format, provided the original work is properly cited and is not used for commercial purposes. https://creativecommons.org/licenses/by-nc-sa/4.0/